PR-x organiseert eerste interactieve Masterclass ‘PR Insights & Media Dynamics’ met best practices - 12 december 2019

You will gain valuable insights in PR principles and how to build a strong reputation and community. You will get a better understanding of the media dynamics and how to create & convey messages to your stakeholders. A practical and hands-on class illustrated with best practices and casesfor inspiration, whilstinteractingbetween all participants. You will leave with new ideas to implement immediately and successfully in your own organization.

The PR-x Masterclasses are powered by three experienced PR Strategists in consumer and B2B industries, covering lifestyle, technology, industrial, cultural & entertainment markets. 

Location: Pillows Grand Hotel Reylof Gent

Timing: 6 februari 2020

Language: English (Dutch/French)

Cost: 600 EUR – includes lunch, refreshments & hand-outs

​Programme:

• 9am: welcome with coffee
  • What is PR and how do I apply it for my business? 
  • Umbrella session on PR basics and principles for powerful & multichannel PR.
  • How can I craft a sustainable & authentic corporate and communication strategy?
  • Taste of strategy, messaging, purpose & internal PR, CEO branding, CSR.
  • What’s on our horizon? Insights in media landscape & dynamics.
  • Partnering with the media as channel to reach your audiences.
• 12.30pm: lunch break/networking
• 1.30pm - afternoon session
  • What’s your story? Multi-dimensional messaging & storytelling.
  • Why and how shall I organize a press event? 
  • How to engage ambassadors & influencers? Successful outreach to media & community.
• 4.15pm: coffee break
• 4.30pm: Q&A​
• 5pm: adjourn